On Thursday, October 17th, Benjamin choked on food during lunch and could not be revived for an extended period of time. Tragically, he did not recover and passed away on Saturday, October 19th. Our hearts go out to his parents during this incredibly difficult time. In moments like these, words feel inadequate, but one thing we can do is ensure that we take every possible step to prevent a tragedy like this from happening again. https://www.facebook.com/share/p/18PkqGB2h8/

Benjamin’s passing serves as a painful reminder of a simple, yet powerful truth: Choking can happen to anyone, at any time, and in any place. Whether you're around the dinner table, at school, or playing outside—it can strike without warning. And when it does, every second counts.

• What We Can Do

It’s easy to think, “This won’t happen to me,” but the truth is, emergencies don’t give us a warning. We can’t change the past, but we have the power to be ready for the future. One of the best ways to respond quickly in a choking emergency is by learning the Heimlich Maneuver. It’s a skill that can save a life in an instant.

However, in moments of panic, even the best of us may forget the proper steps or freeze up entirely. That’s why we recommend having an ArixMed Choking Rescue Device at home as well. It’s designed to be a last-resort tool, ready to help when other methods fail.

If the Heimlich Maneuver doesn’t work, what do you do next? The ArixMed device is simple to use and can step in when every second matters. It’s a tool that could make the difference in those crucial moments when time is running out.

For just $50, you can have peace of mind, knowing you’re always prepared to protect the ones you love. It’s a small price for something that could save a life.

• Better Safe Than Sorry

 We can’t change the past, but we can take steps today to protect our families in the future. Every home—especially those with young children—should have an anti-choking device on hand. It’s not about living in fear, but about being prepared for the worst, no matter how unlikely it may seem.

None of us like to think about emergencies like this, but the reality is, being prepared could mean the difference between life and death. In memory of Benjamin and all those we’ve lost too soon, we urge you to take this small but vital step today.

Let’s honor Benjamin’s memory by being more prepared, more aware, and more compassionate. Together, we can ensure we’re ready for the unexpected—and keep our families safe.

• Offering Support to Benjamin’s Family

Let’s come together as a community to support the Cronin family during this difficult time. A donation page has been set up to help cover the costs of Benjamin’s funeral services. Any funds raised beyond the funeral expenses will be donated to an organization of the family’s choice, continuing Benjamin's legacy of spreading love. If you are able, please consider making a contribution here: Support Benjamin’s Family.

Better Safe Than Sorry—Let’s Stay Ready, and Let’s Stay Safe.